What the auction holds for Google

Google is ready to make its 700 Mhz bid, but what will winning the auction (if a Google win actually happens) do for the search-engine giant? It certainly buys the company an opportunity to develop new platforms and applications, but many analysts say that the win is a slow-motion victory, with years required between auction win and the first usable services and products. Can a company that's made itself in the model of the hyper-fast Internet really win when patience is the key element required? The possibilities of ubiquitous Google availability may provide all the impetus toward patience the company requires.

For more on Google's auction possibilities:
- Read the pre-auction analysis at NetworkWorld